Benny Benassi, “Eco-Magnation” & Climate Reality

The three videos below, though seemingly unrelated, bear a bizarre connection to each other. Stranger still, our fate may depend upon our ability to understand this. They are presented here in the order of most to least viewed.

The first video may not be safe for work, but bears such a close resemblance to the next that it must be considered as a possible source of artistic, or at least marketing, inspiration. Take note of the shot of the woman with the drill about one minute in.

The second video is a GE add for clean coal set to 16 tons, and tells us that, “harnessing the power of coal is looking more beautiful everyday”. In contrast to Benny Benassi they use both shirtless male and female models to do this. (Readers interested in cultural studies or cinematography should take note of the parallel between the shots 20, 25 and 33 seconds in, and Benassi’s drilling woman.)

Without explicitly using the words “clean coal” they announce their achievement as “another product of pure eco-magination”. Since burning the “250 year” supply of coal will necessarily release huge amounts of carbon dioxide into the air, I’m apt to agree.

This last video takes us out of the fantasy realm of Benassi and the imaginary realm of GE’s, to one much less made-up. It is physicist and climate expert Dr. Joseph Romm trying to inject some statements based on research into the house of representatives. The heat we have been under all summer is slated to soon become mild in comparison to future heat waves. More specifically, it has become clear that if we do not change the way we use energy now, we will rapidly lock ourselves into a future of record breaking wildfires, and droughts described as “multiple, mulit-decade Dust Bowls”.

Whether congress is ready to contend with this reality, given its mortal significance, or whether it will continue to operating under the fantasy that there is still time to safely increase concentrations of greenhouse gasses, remains unclear. However, this is; until Dr. Romm’s message reaches more people than Benassi’s, there will be little pressure on congress to do so, and the stakes are high.

For the full transcript of Dr. Romm’s statement, click here.

~ Nevaspora

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One thought on “Benny Benassi, “Eco-Magnation” & Climate Reality

  1. You hit the nail on the head – the problem is that there’s little pressure for congress to do anything. Until they feel that their jobs are on the line, they aren’t going to bother pushing for what needs to be done. It seems the fate of the earth (or, rather, a habitable earth) doesn’t mean a whole lot to them.

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